What is Naxio?
Naxio is an innovative French company that aims at improving the safety and well being of our children.
What did we do?
For the launch of their latest innovation, a special pillow for baby car-seats that detects if the child is well attached among other features, we first of all created an animated presentation to present the product:
We then selected some of the most important and followed baby-bloggers in France and submit them a survey to understand if there was really a market in the Country for this product and what features would have been more appreciated.
Following this benchmark? to be continued…